Frequently asked questions

SEO (Search Engine Optimization) is the process of improving your website so it appears higher in Google and other search engines when people search for products or services you offer. Unlike paid ads, organic search traffic is free and compounds over time. For most businesses, Google organic search is the single highest-ROI marketing channel — converting at 3–5× the rate of paid ads with a fraction of the ongoing cost.

You can expect early indicators — improved crawl coverage, indexation, and some quick-win keyword movements — within the first 4–8 weeks. Meaningful traffic growth typically surfaces at the 3–6 month mark, and compounding results at 6–12 months. SEO is a long-term investment: the gains are durable rather than disappearing the moment you stop paying for clicks.

Yes — SEO works in virtually every industry, from e-commerce and SaaS to professional services, healthcare, and local trades. The strategy differs: a local plumber needs map-pack visibility; a SaaS product needs topical authority and bottom-of-funnel content. We tailor the approach to your specific competitive landscape, audience, and conversion goals.

On-page SEO covers the content and HTML on your pages — keyword targeting, headings, meta tags, internal links. Off-page SEO is about earning authority from other sites — backlinks, brand mentions, and citations. Technical SEO deals with your site's infrastructure: crawlability, page speed, Core Web Vitals, structured data, and indexation. All three need to work together for strong rankings.

No ethical SEO agency can guarantee specific rankings — search algorithms are controlled by Google, not us. What we guarantee is a rigorous, evidence-based process: proper technical foundations, well-researched content, and authoritative link building. Our track record shows consistent first-page results across competitive industries, and we back our work with transparent reporting on traffic and revenue impact rather than vanity ranking promises.

AI SEO is the practice of optimizing your content to be cited and recommended in AI-generated search experiences — Google AI Overviews, ChatGPT, Perplexity, and other generative search engines. Traditional SEO targets blue-link rankings; AI SEO targets the AI-synthesized answers that increasingly appear above those links. The underlying principles overlap — authority, relevance, clear structure — but the optimization signals and content formats differ meaningfully.

AI Overviews pull from content that is topically authoritative, clearly structured, and aligned with the specific question being asked. Key levers are: direct-answer formatting (lead with the answer, then expand), strong internal topical clusters, properly implemented schema markup, and domain authority earned through quality backlinks. Being an established entity in Google's knowledge graph also significantly increases citation probability.

Yes. LLM visibility is driven by the sources those models were trained on and the real-time retrieval they use. We build citation-worthy content, earn mentions from authoritative sources that LLMs reference, and optimize your brand's entity footprint across the open web. We also track your brand's mention frequency and sentiment in LLM responses using dedicated monitoring tools.

AI is reshaping search rather than replacing it — and if anything, the value of appearing in AI-generated answers is higher than a traditional blue link because the AI is endorsing you as the answer. Our philosophy is to build authority and expertise that performs in both traditional and AI search — the fundamentals of trust, relevance, and clear content are universal. Businesses that invest in genuine expertise will win regardless of how the interface evolves.

GEO is the discipline of optimizing your brand to appear in generative AI outputs — essentially AI SEO with a broader scope that includes LLM training data influence, citation building, and structured content strategies designed for machine comprehension. We offer GEO as a dedicated service for brands that want to establish first-mover advantage in AI-generated discovery.

Our engagements start at ₱45,000/month for foundational SEO (technical + content) and scale based on competition level, content volume, and link building intensity. We don't offer one-size-fits-all packages because SEO is not one-size-fits-all — we scope each project around your specific goals and competitive gap. Contact us for a free audit and tailored proposal.

After signing, we run a comprehensive audit in the first two weeks: technical SEO audit, keyword gap analysis against your top three competitors, backlink profile review, and content inventory. From that we build a 90-day roadmap with prioritized quick wins and long-term strategic plays. Week three we begin implementation — no sitting around waiting for a big strategy deck.

Most clients work with us on monthly retainers because SEO compounds over time and requires continuous iteration. We do take on project-based work for well-scoped deliverables like technical audits, site migrations, or content strategy sprints. Minimum retainer commitment is three months — this is the realistic window to measure meaningful progress.

Every client gets a monthly report covering organic traffic trends, keyword ranking movements, crawl health, backlinks earned, and content performance. We use Google Search Console, Google Analytics 4, and Ahrefs as our primary data sources and tie everything back to business outcomes — leads, conversions, and revenue — not just traffic numbers.

Yes. Roughly half our client base is international — primarily SaaS companies and service businesses targeting English-speaking markets. We have deep experience in US, Australian, and UK search landscapes. Time zone overlap is typically managed through async communication with weekly video syncs.

We work with any CMS or framework — WordPress, Webflow, Shopify, custom Next.js apps, and headless architectures. For technical implementation we can work directly in your codebase, provide developer-ready specifications, or handle implementation ourselves. We have in-house engineering capability for complex technical SEO work like JavaScript rendering issues, log file analysis, and site architecture redesigns.

Site migrations are high-risk if handled carelessly — we've inherited projects where migrations wiped out years of organic equity. Our process covers: pre-migration traffic and ranking baseline, comprehensive redirect mapping (every URL), structured data transfer, crawl verification post-launch, and 90-day monitoring for ranking recovery. We strongly recommend running any migration by us before launch.

Core Web Vitals are Google's user experience metrics: Largest Contentful Paint (page load speed), Interaction to Next Paint (interactivity), and Cumulative Layout Shift (visual stability). They are a confirmed Google ranking factor. Beyond rankings, poor Core Web Vitals directly hurt conversion rates — a one-second improvement in load time can increase conversions by 7%. We audit and optimize these as part of every technical SEO engagement.