Generative Engine Optimization (GEO)
AI search engines need sources to cite. Make sure your brand is one of them.
Optimize your brand to be cited, referenced, and recommended by AI-powered search engines and large language models.
Trusted by Industry Leaders
Generative Engine Optimization (GEO) is the discipline of making your brand the source that AI systems cite when they answer questions in your industry. It is not the same as geographic SEO — GEO refers to the emerging practice of optimizing for generative AI engines, a term first defined in research published by Princeton and Georgia Tech in 2023.
Generative engines like ChatGPT, Perplexity, and Google AI Overviews do not display a ranked list of links. They synthesize answers using a process called Retrieval-Augmented Generation (RAG), pulling from authoritative sources in their index and knowledge graphs. If your brand is not recognized as a credible entity in those systems, you are invisible — regardless of how well you rank in traditional SEO.
The Philippine market represents a genuine first-mover opportunity. Most local businesses have no GEO strategy at all. AI-generated answers are already reshaping discovery for financial services, e-commerce, travel, and professional services queries — and the brands that establish citation authority now will be extraordinarily difficult to displace. In markets where content quality has historically lagged global benchmarks, structured and authoritative content stands out immediately to LLM retrieval systems.
Our GEO service builds citation authority through three interconnected tracks: entity establishment (making sure AI systems recognize your brand, its expertise, and its relationships), content structuring (formatting your existing and new content so RAG pipelines can extract and attribute it cleanly — including structured data and schema markup), and citation signal amplification (earning mentions from the authoritative third-party sources that LLMs weight most heavily, complemented by editorial link building).
We monitor citation frequency and accuracy across ChatGPT, Perplexity, Google AI Overviews, Claude, and Microsoft Copilot. GEO works best in parallel with AI SEO services — together they cover both traditional and generative discovery. Every month you receive a citation share report showing how often your brand appears in AI-generated answers for your target queries — and what the AI says about you when it does.
Our Process
How We Work
AI Citation Audit
We run systematic queries across ChatGPT, Perplexity, Google AI Overviews, and Copilot to map your current citation share, competitor citations, and the exact gaps preventing your brand from appearing.
Entity & Content Gap Analysis
We audit your entity presence in knowledge graphs, structured data coverage, and content structure to identify what AI retrieval systems are failing to recognize or extract from your site.
Content Restructuring & Schema Build
We reformat existing content for AI extractability, write new citation-worthy assets targeting your highest-value queries, and implement the schema markup that signals authority to LLM pipelines.
Citation Signal Amplification
We execute a targeted outreach and PR program to earn mentions from publications and databases that generative engines weight as authoritative sources in your industry.
Monitor, Report & Iterate
Monthly citation share reports show exactly how your AI visibility is growing. We continuously refine based on model updates, new platform behaviors, and emerging query patterns.
What You Get
What's Included
LLM Citation Audit
Baseline your current AI citation share across ChatGPT, Perplexity, and Google AI — so you know exactly what you're starting from and where the gaps are.
Entity Authority Building
Establish your brand as a recognized entity in knowledge graphs and LLM training signals, making you a trusted source AI systems confidently cite.
RAG-Optimized Content Structuring
Restructure your content with direct answers, clear hierarchies, and semantic signals that Retrieval-Augmented Generation pipelines extract accurately.
Structured Data for AI Parsing
Implement advanced schema markup that helps AI systems parse, attribute, and confidently cite your content in generated responses.
Authoritative Citation Acquisition
Earn mentions from the high-authority third-party sources — publications, databases, and directories — that LLMs weight most heavily in RAG retrieval.
Multi-Platform Citation Monitoring
Track citation frequency, quote accuracy, and brand sentiment across all major AI platforms with monthly share-of-voice reporting.
Competitive Citation Gap Analysis
Identify which competitors are being cited instead of you, why, and what content or authority signals are driving their AI visibility.
GEO x SEO Integration
Align GEO optimizations with your existing SEO program — entity signals, structured content, and authority building improve both traditional and AI search visibility.
See how these capabilities can work for your business.
Get a Free ConsultationAI Search Growth YoY
of PH Users Now Use AI for Discovery
More Referral Traffic from AI vs. 2024
Brands Optimized for LLM Citation
Client Success Story
Visayas Trading Corp: From Zero AI Presence to Category Citation Leader
Visayas Trading Corp, a Philippine import and distribution company, had strong traditional SEO rankings but zero visibility in AI-generated answers. We ran a full entity establishment and content restructuring program, earning citations from Philippine trade publications and structuring their expertise content for RAG extraction. Within five months they became the most-cited Philippine trading company across AI search platforms for their core queries.
AI Citation Share (Core Queries)
Monthly AI Platform Referrals
LLM Brand Mentions
Why Choose Us
GEO vs. Traditional SEO
| Factor | Traditional SEO | Generative Engine Optimization |
|---|---|---|
| Objective | Rank in organic blue links | Get cited in AI-generated answers |
| How It Works | Optimize pages for keyword ranking | Build entity authority for LLM citation |
| Content Approach | Keyword-focused long-form content | Structured answers, entity signals, citation patterns |
| Measurement | Keyword positions, organic traffic | Citation frequency, mention share, AI referral traffic |
| Platforms | Google Search, Bing | Google AI Overviews, ChatGPT, Perplexity, Copilot |
| Competition Level | Mature, highly competitive | Emerging, massive first-mover advantage |
Client Testimonials
What Our Clients Say
Within four months of our GEO engagement, Visayas Trading was being cited in Perplexity and ChatGPT answers for Philippine import logistics queries. Competitors with bigger SEO budgets are still invisible in AI search. The first-mover advantage is exactly what was promised.
Rafael Santos
Head of Digital Strategy, Visayas Trading Corp
We were skeptical that GEO was real and not just a buzzword. The citation audit at the start proved the gap — we had zero AI mentions despite ranking well in Google. Six months later our brand appears in 38% of relevant ChatGPT financial queries in the Philippines. The ROI case writes itself.
Jessica Ong
CMO, Luzon Fintech
GEO is now the most strategically important channel in our APAC marketing mix. Our products are being recommended by name in AI-generated answers across four markets. That kind of unprompted brand citation is impossible to buy — you have to earn it, and this team knows how.
Naveen Kumar
VP Growth, APAC Cloud Platforms
Pricing
Custom Solutions, Transparent Pricing
Every business is different. We build custom strategies based on your goals, competitive landscape, and budget. No cookie-cutter packages.
Get a Custom QuoteFAQs
Frequently Asked Questions
What is Generative Engine Optimization (GEO)?+
GEO is the practice of optimizing your brand to be cited by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. The term was defined in a 2023 research paper from Princeton and Georgia Tech. Unlike geographic SEO, GEO has nothing to do with location — it specifically refers to visibility in generative AI search results.
How is GEO different from SEO?+
SEO targets traditional search rankings — the blue links in Google. GEO targets AI-generated answers, which use Retrieval-Augmented Generation (RAG) to synthesize responses from authoritative sources. The signals are different: GEO prioritizes entity recognition, structured content, and third-party citation over keyword density and backlink volume alone. The two disciplines complement each other but require distinct strategies.
How is GEO different from AI SEO?+
AI SEO typically refers to using AI tools to improve traditional search performance — faster content production, smarter keyword research, automated audits. GEO is the inverse: optimizing for AI systems as the discovery channel itself. GEO asks "how do we get ChatGPT to cite us?" rather than "how do we use AI to rank in Google?"
What is the ROI of GEO?+
ROI comes from two sources: direct referral traffic from AI platforms (measurable in Google Analytics as referrals from chat.openai.com, perplexity.ai, etc.) and indirect brand authority from unprompted AI recommendations. Clients typically see meaningful referral traffic within three to four months and compounding citation share as entity authority grows. The competitive moat — being the established cited source in your niche — is the highest-value long-term outcome.
Is GEO proven? Is the research real?+
Yes. The foundational research was published in 2023 by researchers at Princeton, Georgia Tech, The Allen Institute for AI, and IIT Delhi. The paper, "GEO: Generative Engine Optimization," empirically demonstrated that specific content optimization techniques significantly increased citation rates in AI-generated answers. We apply those evidence-based techniques alongside our own proprietary monitoring and citation acquisition methods.
What is the difference between GEO and SEO in terms of strategy?+
The core difference is the target output. SEO targets a ranked position on a results page. GEO targets inclusion in a synthesized answer. This shifts strategy toward: (1) entity clarity — making sure AI systems unambiguously understand who you are and what you're authoritative about; (2) answer-formatted content — writing content that directly answers questions rather than burying answers in prose; and (3) third-party citation — earning mentions from sources that LLMs treat as ground truth.
Which AI platforms do you optimize for?+
We optimize for and monitor citation presence across Google AI Overviews, ChatGPT (web search mode), Perplexity, Microsoft Copilot, Claude, and Gemini. Different platforms weight signals differently, and our program accounts for those distinctions.
How long before we see results from GEO?+
Most clients see their first measurable citation increases within 60 to 90 days of content restructuring and schema implementation. Significant citation share growth — where your brand becomes a regularly cited source for target queries — typically develops over four to six months as entity authority accumulates and third-party citations are indexed by LLM retrieval systems.
Get Your Free AI Citation Audit
Find out exactly how your brand appears (or doesn't) in AI-generated search answers across ChatGPT, Perplexity, and Google AI. Free audit, no contracts, no obligation — just clarity on where your AI visibility stands today.