Facebook & Instagram Ads
Reach your ideal audience
Expert Facebook and Instagram ads management with precise audience targeting, creative testing, and conversion optimization across Meta platforms.
Trusted by Industry Leaders
Facebook and Instagram advertising give you something search advertising can't: the ability to reach people before they know they want what you're selling. As part of a broader PPC management strategy, Meta ads let you target based on demographics, interests, behaviours, and lookalike audiences derived from your best customers — introducing your brand to precisely the right people at the right moment in their lives.
Meta's advertising platform has grown enormously in complexity over the past few years. Audience fragmentation, iOS privacy changes, and the proliferation of ad formats mean that running effective campaigns today requires deep platform expertise and a rigorous, data-driven approach to creative testing. Generic boosted posts and broad interest targeting no longer cut it.
Our Meta advertising approach is built around three pillars: precise audience strategy, systematic creative testing, and conversion-focused optimization. We build your audience architecture from the ground up — custom audiences from your customer lists and website traffic, lookalike audiences modelled on your highest-value customers, and interest and behaviour targeting layered with demographic filters to reach new prospects who match your best customer profile.
Creative is where Facebook and Instagram campaigns are won or lost. We systematically test image, video, carousel, and collection formats against multiple copy variations to find the combinations that resonate with each audience segment. Winning creatives are scaled; underperformers are cut quickly. For brands running social ads alongside organic channels, pairing this with social media marketing creates a consistent presence that builds trust and accelerates conversions.
Underpinning everything is rigorous conversion tracking — Meta Pixel, Conversions API, and event verification — ensuring accurate attribution even in a post-iOS-14 world, so optimization decisions are always based on real signal.
Our Process
How We Work
Account Audit & Audience Mapping
We audit your existing Meta ad account (or set one up), review your pixel and conversion events, and map out your full audience strategy — custom audiences, lookalikes, and cold interest targeting layers.
Campaign Architecture
We build a full-funnel campaign structure — top-of-funnel awareness, mid-funnel consideration, and bottom-funnel conversion — with clean audience segmentation and budget allocation.
Creative Production & Launch
We develop an initial creative suite — multiple ad formats and copy angles — and launch campaigns with structured creative tests to quickly identify what resonates with each audience segment.
Optimization & Creative Iteration
Weekly optimization: cutting underperforming ad sets, scaling winning creatives, refreshing copy, and shifting budget toward the campaigns and audiences delivering the lowest cost-per-result.
Reporting & Strategy Refinement
Monthly performance reports covering reach, frequency, CPM, CTR, conversions, and ROAS — with strategic recommendations for the following month based on accumulated learnings.
What You Get
What's Included
Audience Strategy & Segmentation
Build layered custom, lookalike, and interest-based audiences that precisely target your ideal customers across Facebook and Instagram with minimal wasted reach.
Creative Development & Testing
Systematic creative testing — images, video, carousels, collections, Reels — against multiple copy angles to find winning combinations that scale efficiently.
Conversion Tracking & Pixel Setup
Full Meta Pixel, Conversions API, and event verification setup to ensure accurate attribution and reliable optimization signal in a post-iOS-14 environment.
Instagram Advertising
Native Instagram ad formats — Stories, Reels, Feed, and Explore — designed for the platform's visual-first audience with creative tailored to each placement.
Retargeting Sequences
Multi-stage retargeting campaigns that bring back website visitors, video viewers, and social engagers through a structured funnel designed to move people toward conversion.
Campaign Structure & Funnel Architecture
Build a full-funnel campaign structure — awareness, consideration, conversion — with clear budget allocation and audience exclusions to prevent overlap and cannibalization.
Dynamic Product Ads
Set up and optimize Dynamic Product Ads for ecommerce clients, automatically showing relevant products to people who've viewed or added them to cart.
Monthly Creative Refresh
Proactively refresh ad creative before audience fatigue sets in, maintaining engagement rates and preventing the performance decline that comes with ad overexposure.
See how these capabilities can work for your business.
Get a Free ConsultationAverage ROAS for ecommerce clients
Average reduction in CPL after creative optimization
Average increase in Meta-attributed conversions vs. baseline
Client Success Story
Quezon Beauty Collective: Cost-Per-Sale Halved, Revenue up 2.4× in 5 Months
Quezon Beauty Collective was running boosted posts with broad demographic targeting and seeing inconsistent, expensive results. We audited their pixel setup (finding several misconfigured events), rebuilt their audience architecture with custom audiences from their customer list and lookalikes modelled on their top purchasers, and launched a systematic creative testing programme across video, carousel, and static formats. Within five months, cost-per-sale dropped 52% and monthly Meta-attributed revenue grew 2.4×.
Cost Per Sale
Monthly Meta Revenue
ROAS
Client Testimonials
What Our Clients Say
We'd been boosting posts and getting nowhere. They rebuilt our entire Meta account — proper audience structure, systematic creative testing, full-funnel campaigns. Our cost-per-sale dropped by more than half and we scaled our budget with confidence.
Camille Santos
Founder, Quezon Beauty Collective
They took over a poorly performing Facebook Ads account and turned it around completely. Within 60 days, cost-per-member-trial was down 44% and we were generating our best month of sign-ups ever. The creative testing process they use is genuinely different.
David Lim
Marketing Director, Alabang Fitness Center
Wedding enquiries from social had always been inconsistent for us. They built a proper funnel — awareness content, retargeting, and a conversion campaign — and our Meta-attributed bookings tripled in four months.
Tanya Cruz
CEO, Laguna Wedding Co
Pricing
Custom Solutions, Transparent Pricing
Every business is different. We build custom strategies based on your goals, competitive landscape, and budget. No cookie-cutter packages.
Get a Custom QuoteFAQs
Frequently Asked Questions
How much do Facebook Ads cost?+
Facebook Ads costs vary by industry, audience, and competition. Average CPMs range from ₱100-400. We optimize campaigns to maximize your budget efficiency regardless of account size.
Should I advertise on Facebook or Instagram?+
We typically run campaigns across both platforms simultaneously and let Meta's algorithm optimize delivery to the placements performing best. We can also target specific platforms based on your audience data and creative format.
How do you measure Facebook Ads success?+
We focus on business outcomes — leads, sales, ROAS — not vanity metrics like reach and likes. Full attribution tracking with monthly performance reporting tied to your actual revenue goals.
How has iOS 14 affected Facebook Ads?+
iOS 14's App Tracking Transparency reduced the signal Meta receives from iPhone users, affecting attribution accuracy. We counter this with Conversions API implementation, aggregated event measurement, and broader audience targeting strategies.
How important is creative in Facebook Ads?+
Creative is the single biggest performance variable in Meta advertising. Great targeting with weak creative underperforms every time. We invest heavily in creative production and systematic testing to find what genuinely resonates.
How long before Facebook Ads show results?+
Meta's algorithm needs time to exit the learning phase — typically 7-14 days per ad set. We build in a structured learning period and avoid premature optimization changes that reset the learning phase.
Do you create the ad creative or do I?+
We can handle creative production entirely — copywriting, design briefs, video direction — or we can work with assets you provide. Many clients provide brand photography and video while we handle the copy, layout, and format variations.
Can you run ads for lead generation as well as ecommerce?+
Yes. We manage Facebook and Instagram campaigns for both lead generation (form fills, call bookings, free trials) and ecommerce (direct purchase, dynamic product ads, catalogue campaigns). The strategy differs but the rigour is the same.
Turn your Meta ad spend into measurable revenue
Get a free Facebook & Instagram Ads audit and find out why your current campaigns are underperforming — and what a properly structured account could achieve with your existing budget.