eCommerce SEO Services
Turn browsers into buyers
Drive qualified traffic to your online store with product page optimization, category SEO, and ecommerce-specific schema markup.
Trusted by Industry Leaders
Organic search is one of the highest-ROI channels for online stores — customers who find you through search have already expressed intent to buy. eCommerce SEO is a specialised branch of SEO services focused on capturing that intent at scale, across thousands of products and categories, in a way that drives sustainable revenue rather than one-time traffic spikes.
Our ecommerce SEO approach treats your store architecture as a strategic asset. Category pages, when properly optimized with keyword-targeted copy, internal linking, and schema markup, can capture enormous top-of-funnel and mid-funnel search traffic. Product pages, optimized for long-tail purchase queries, capture the highest-intent shoppers who are closest to converting. We build a content and optimization strategy that addresses every layer of the purchase funnel.
Technically, ecommerce sites present unique challenges: faceted navigation systems that can create thousands of near-duplicate URLs, pagination that dilutes link equity, product variants that cause content duplication, and large image libraries that slow page load times. We address all of these through technical SEO with platform-specific implementations — whether you're on Shopify, WooCommerce, Magento, BigCommerce, or a custom-built store.
We also implement ecommerce-specific schema markup — Product, Review, Offer, BreadcrumbList — that enables rich results in Google Search, including product ratings, price ranges, and availability information directly in the SERP. Pair this with link building to your most important category pages and you have a compound strategy that compounds authority alongside rankings.
Our Process
How We Work
Store Architecture Audit
We audit your category hierarchy, URL structure, internal linking, and crawl health to identify structural issues that are suppressing your store's organic potential.
Keyword & Opportunity Mapping
We map purchase-intent keywords to every category and product type in your catalog, identifying gaps where competitors rank and you don't.
On-Page & Schema Optimization
We optimize category and product pages at scale — templates, meta tags, copy, and structured data — ensuring every page sends the right signals to search engines.
Technical Ecommerce Fixes
We resolve faceted navigation issues, duplicate content from product variants, pagination problems, and image performance issues specific to ecommerce platforms.
Content & Link Building
We create buyer's guides and comparison content that ranks and drives qualified traffic, and build authoritative backlinks to your most important category pages.
What You Get
What's Included
Product Page Optimization
Optimize product titles, descriptions, images, and structured data to rank for high-intent purchase queries and convert visitors into customers.
Category Page SEO
Build SEO-optimized category pages that capture top-of-funnel and mid-funnel traffic with keyword-targeted copy, filters, and strong internal linking architecture.
Ecommerce Schema Markup
Implement Product, Review, Offer, and BreadcrumbList schemas to earn rich results — star ratings, price ranges, availability — directly in Google SERPs.
Faceted Navigation Management
Handle filter and facet pages correctly to prevent duplicate content, crawl waste, and index bloat that silently drain your organic performance.
Platform-Specific Optimization
Deep expertise in Shopify, WooCommerce, Magento, and BigCommerce — platform-native implementations that work within your existing architecture.
Product Feed Optimization
Optimize your product data feed for Google Merchant Centre to improve Shopping ad performance and free product listings in the Shopping tab.
International & Multi-Currency SEO
Implement hreflang and international SEO structures for stores serving multiple countries or languages without cannibalising your rankings.
Conversion-Focused Content
Create buyer's guides, comparison content, and category-level editorial copy that both ranks in search and moves customers closer to purchase.
See how these capabilities can work for your business.
Get a Free ConsultationAverage organic revenue growth in 12 months
Average improvement in product page click-through rate
Average increase in ranking product pages
Client Success Story
Batangas Artisan Market: Organic Revenue up 3.2× in 6 Months
Batangas Artisan Market had a beautiful Shopify store but essentially no organic search presence. We rebuilt their category architecture, created SEO-optimized copy for all 18 category pages, implemented Product and BreadcrumbList schema across the catalog, and resolved a faceted navigation issue creating over 2,000 near-duplicate URLs. Organic sessions tripled and organic revenue grew 3.2× within six months.
Organic Sessions (monthly)
Organic Revenue (monthly)
Ranking Category Pages (top 10)
Client Testimonials
What Our Clients Say
Our Shopify store had been live for two years with barely any organic traffic. Within six months of working with SEO.com.ph, organic sessions tripled and organic revenue became our second-largest channel. The category page work was transformative.
Maria Aquino
Founder, Batangas Artisan Market
They fixed our faceted navigation issue that had created over 4,000 duplicate URLs. Crawl efficiency improved immediately, and within three months Google started ranking our category pages for high-volume terms we'd never appeared for before.
Ben Lim
eCommerce Director, Filipino Fresh Co
Pricing
Custom Solutions, Transparent Pricing
Every business is different. We build custom strategies based on your goals, competitive landscape, and budget. No cookie-cutter packages.
Get a Custom QuoteFAQs
Frequently Asked Questions
What is ecommerce SEO?+
Ecommerce SEO is the process of optimizing online stores to rank higher in search results for product and category queries, driving organic traffic from shoppers who already intend to buy.
Which ecommerce platforms do you work with?+
We work with all major platforms: Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores. Each platform has specific technical quirks we know how to address effectively.
How do you handle large product catalogs?+
We use templated optimization strategies, automated schema markup, and programmatic SEO approaches to efficiently optimize stores with thousands of products — without treating every page as a one-off project.
What is faceted navigation and why is it a problem?+
Faceted navigation (product filters) can create thousands of duplicate or near-duplicate URLs, wasting crawl budget and causing content duplication penalties. We resolve this with canonical tags, noindex directives, and robots.txt rules tailored to your platform.
Does product schema really improve click-through rates?+
Yes. Product rich results — star ratings, price, availability — consistently achieve higher click-through rates than plain blue links. The uplift varies by category but averages 20-35% in our experience.
Can SEO work alongside paid shopping campaigns?+
Absolutely. Organic and paid search complement each other well. Categories that rank organically get additional exposure through Shopping ads, and data from paid campaigns can inform organic keyword strategy.
How do you prioritize which products and categories to optimize first?+
We prioritize based on search volume, current ranking position, and commercial importance to your business. High-volume categories where you rank on page two or three typically offer the fastest wins.
Do you create content for ecommerce sites?+
Yes. Buyer's guides, comparison articles, and category-level editorial copy are important for capturing top-of-funnel traffic and building topical authority. We create content that both ranks and converts.
Ready to make organic search your top revenue channel?
Get a free ecommerce SEO audit covering your store architecture, category optimization opportunities, and the technical issues most likely to be suppressing your organic performance.