SEO, or Search Engine Optimization, is an online marketing technique that ranks your website higher than your competitors. As an online shop owner wondering what is eCommerce SEO, the answer is rather simple. It is about making your site appear on top of search engine results pages, or SERPs, when people look for the stuff you sell online.
Engines are an evolving thing. New updates are introduced each year that shake up the best SEO meta. So, there isn’t a single golden rule that will skyrocket your rankings, but a combination of good practices that need to be constantly evaluated.
To develop the best SEO strategy for your eCommerce website, you first need to understand the basics before reshaping your site. Grasping the whole concept will help you optimize your website and, thus, increase your organic traffic, brand image, and, ultimately, your revenue.
Understanding SEO for eCommerce
In modern eCommerce, SEO is a prominent alternative to paid ads. It’s a free or relatively cheap way to boost traffic and ‘steal’ customers from your direct competition. But to learn how to do SEO for eCommerce, we must first understand the basics.
When potential customers search for your products or services, they will only click on the first few results on the top page. A recent 2023 study shows that only the first three non-ad search results get a substantial click-through rate. Ads, although on the top of the results, attract less traffic. Similarly, appearing anywhere below the fifth result means you are practically invisible to new visitors.
So mastering the art of SEO eCommerce analysis is paramount for success. And it takes a little more than placing an ad that will run for a few months. The main components of any eCommerce SEO include meticulous keyword research, strategic implementation, and the creation of compelling, user-focused content.
Given the surge in mobile device usage, you must also take care of mobile optimization. All this, coupled with regular revisions of your SEO strategy for eCommerce, is what makes or breaks a successful venture in the modern age.
Key Parts Of A Successful eCommerce SEO Strategy
Many steps go into crafting successful SEO strategies for eCommerce stores. They can all be grouped into four key parts: content, technical side, brand-building, and audits. Each part plays a crucial role in increasing your short and long-term growth.
Content is the first and last thing on your mind when building an eCommerce SEO strategy. It’s the main way how to improve Shopify SEO. Text and images are equally important here. But you should always start with the written words and accompany them with pictures later.
Good content is like telling a great story about your products. Your descriptions should explain what you’re selling and make readers interested. Try to share as much helpful information as you can on your website. Blog posts or articles related to what you sell are a goldmine.
Search engines ‘read’ and notice quality content. They also quickly catch duplicate content, so watch out for plagiarism flaggings. It tells them your site is important and shows it higher when people look for things related to your business. Proper keyword research will tell you what words and phrases to include for the best results.
How long do you wait for a website to load before you close the tab? Surely, no more than a few seconds. According to Think With Google, the chance of a customer leaving your website increases by 32% if your page load time exceeds 3 seconds. Optimizing the technical background of your site plays a much higher role than you might think.
- Make sure your pages load fast on both desktop and mobile.
- Fix any broken links, and create a map for search engines to understand your site better.
- Add structured data to make your site more visible in search results.
Interlinking And Partnerships
The visual side is only half of every SEO strategy. Building strong partnerships to increase your site presence outside your URL is just as important. You can take two approaches:
- Build backlinks: Backlinks help you acquire authority, which signs search engines that your site is informative on top of being purely a selling venture. Focus on building natural, high-quality links from reputable sources within your industry.
- Develop social media collaborations: The second way to build authority is to collaborate with influencers and niche blogs to build organic relationships and increase search volume. The more often your URL appears in guest posts, the higher you jump in the engine’s priority list.
Regular SEO Audits
Set-and-forget SEO plans are the biggest reason behind low-performing eCommerce websites. Abandoning your plan after a few months is a bad example of how to do SEO for eCommerce. Changing search engine algorithms and evolving industry trends will severely punish outdated sites.
You must conduct regular SEO audits to identify and address any issues that might affect your site’s performance. These SEO eCommerce analyses can include target keyword checkups, updating content, and dealing with technical issues are the main parts of these audits. Ideally, you should do at least three audits annually to keep up with the competitors. Having an eCommerce SEO audit checklist to follow can speed the process up significantly.
Benefits Of A Good eCommerce SEO Strategy
If you haven’t used a solid SEO strategy in the past, the difference will be massive. It will push your site to the top of search results and grab that first-page spot if it hasn’t yet. Every website that has used Etsy SEO tips in the past has suffered a significant performance boost and improved user experience. E-commerce SEO sites attract more traffic and revenue and transform into respectable brands with time.
Improved Search Rankings
Think of search rankings as being on a popularity list. When your eCommerce site is well-optimized, it goes higher on that list. That means more people see your site first, making it more likely they’ll click on it. And as more people prefer online over offline shopping, ranking high in your respected niche was never more crucial.
Your customers know they can get the same or roughly similar products in any store they visit. So, they often settle for the first one they like, typically one of the first three links they get after searching for your products. Grabbing that sweet first spot can nearly double your revenue over a year.
Better User Experience
Stores don’t waste money and effort decorating their premises. A good-looking store provides a pleasurable experience to customers searching for a product they want. Just like offline stores, smooth-running websites consistently outperform buggy, disorganized pages.
A good eCommerce SEO strategy makes it easy for customers to find what they want. Product categories act like clear signs and helpful staff in a physical store. Customers who have a smooth experience are more likely to stay and buy from you.
More Organic Traffic
Organic traffic stands for customers who naturally find their way to your website. It’s the opposite of paid traffic, which forces readers to your site via paid ads. Organic traffic matters as it shows engines that people like to visit your page instead of being forced to, meaning there’s something worth seeing there.
This further increases your authority in the eyes of the algorithms, also driving more search volume. It’s like a snowball effect, where eCommerce SEO acts as the ball-pusher.
Long-Term Brand Building
Unless you plan on launching and closing your site within a year or two, you must think long-term about your brand. A coherent SEO eCommerce analysis with regular audits will help you maintain a good image and develop a reputation on the market.
Reputation plays an integral part in the growth of your eCommerce store. It’s like growing a friendly neighborhood store everyone likes and talks about. People remember you, recommend you, and keep coming back. This, in turn, drives organic traffic and site relevance, which naturally feeds back into your search ranking.
Tips For Building Successful eCommerce Websites
Making your store navigable and easy to find can seem like a big task. To simplify things, you can divide it into multiple smaller steps. Below are some useful eCommerce SEO tips to get you started:
- Keyword Research – Use tools like Google Keyword Planner or Ahrefs to generate keyword ideas. Integrate these words naturally into your product descriptions, titles, and metadata. This helps search engines connect your store with what customers are looking for.
- Site Architecture – The benefits of a good website structure are twofold. On the one hand, it helps users navigate, while on the other hand, it helps engines understand and properly crawl your pages. Creating solid SEO strategies for your eCommerce store will help you build and maintain your site architecture and its issues faster.
- Mobile Optimization – Mobile purchases will make up the majority of your revenue. Optimizing it means ensuring it loads fast and offers smooth wayfinding. It won’t only satisfy customers but search engines, too, as they prioritize mobile-friendly websites.
- High-Quality Backlinks – Backlinks are links to your site that appear on outside sources. They act as recommendations for your products. Find reputable sources and collaborate with them. Give solid anchor texts connected to your target keywords to build site authority further.
- Prioritize User Reviews – Guest content is highly valuable in the eyes of search engines. Leaving both good and bad reviews visible on your site tells people that you aren’t afraid to show how satisfied customers are with their purchases. Integrate schema markups as part of your technical SEO plan to make user reviews more visible in search results.
Most Common Mistakes in eCommerce SEO
Optimizing your site for evolving search engine algorithms is not an easy job. There are many common pitfalls all online stores fall into. Here are some of the KEY mistakes in eCommerce SEO to watch out for:
- Not Having a Continuous Keyword Plan – Not updating your keywords regularly is like forgetting to stock new products. Keep them fresh and aligned with evolving customer trends for constant visibility in search results. Buyers especially switch up their searches between seasons, so check up on keyword statistics at least every three or four months.
- Subpar Content Quality – Many people think stuffing your page with keywords is all it takes to climb up the rankings. This is not true and is very noticeable with the latest search engine updates. Content quality is just as, if not more important than its quantity. Poor content can also push potential buyers away, damaging your business reputation.
- No Image Optimization – Optimizing your site’s pictures and visual data includes making them load faster and writing good alt text descriptions. Loading times are crucial to reduce bounce rates. But alt texts, an often ignored aspect in eCommerce stores, will boost your images above the competition and increase site traffic.
- Forgetting About Your Mobile Site – It cannot be stressed enough how bad overlooking mobile optimization is. When doing SEO audits, many eCommerce owners do so for their desktop versions only. This mistake is so common that websites with longstanding good mobile experiences haven’t left the top of search results in their niche for years.
E-commerce SEO is a complex plan for optimizing your website for better search rankings. It’s a tool to help your business grow into a respectable brand with sustainable success. A good eCommerce SEO strategy will address everything – from content to technical issues and long-term branding. It will provide solid groundwork for adaptive target keyword planning, mobile optimization, and building trust and authority in the eyes of search engines.
A strong eCommerce SEO strategy is about improving your online store for customers. With the right approach, you can improve how people experience your website, get more visitors, and increase your revenue. Forgetting about key elements and falling into common pitfalls like improper keyword strategy and bad mobile sites will lead you into a lot of trouble. So, think of eCommerce SEO as your online helper, an evolving process of growing your operation while simultaneously making your store a great place for online shoppers.
E-commerce SEO helps improve your online store website, attracting more customers and increasing revenue. On the other hand, non-eCommerce SEO aims to drive more traffic without much regard for profits. The two are quite simple but have minor differences. eCommerce SEO strategies should focus more on product descriptions, implement user feedback, and build a long-term brand image.
No eCommerce store can be successful without a proper SEO strategy. It’s the best way to increase organic traffic and search rankings without paid ads. Customers will find your site more quickly, and your business will develop naturally for years to come.
Depending on the size of your business, regular SEO can cost anywhere from $700 to $5000 a month. Most of the costs will go to the person tasked with keeping track of your SEO metrics and the SEO tools they will use.
SEO takes a few months to half a year to show results. Your eCommerce site will need time to feel the effects of a proper SEO strategy, outpacing the already settled competitors. After all, what is eCommerce SEO if not a complex process that requires time, patience, and continuous effort before you can reap the rewards.